And that’s something Aristocrat seeks to do more of in the future, he said. However, an upcoming pop culture-related game the company is working on will be a concurrent rollout where the artistic property and the slot machine will come out at the same time.
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Normally it can take up to 18 months after a movie is released for it to get a slot machine adaptation. His company is trying to close the gap between an entertainment project’s release and a matching slot machine for it.
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The trend of theming slot machines around popular movies or TV shows isn’t going anywhere, said Jon Hanlin, senior vice president of commercial strategy for gaming company Aristocrat. Some of the existing gaming floor tech that this younger generation of player has shown an interest in include Kyber, Scientific Game’s augmented reality electronic table game that uses a laser projector to create bonuses that are projected onto a tabletop and its Quartz Hybrid electronic table game terminal, which has a smartphone-like display aimed at making gaming easier to understand. “What do they want and how do we deliver on a development strategy that keeps them engaged so that when things normalize, they look at the casino as a viable form of entertainment as opposed to just an alternative while we’re in this lockdown.” “We’re always going to make games that are geared toward experienced, avid players, but I think there is this trend where there’s this new player,” he said. He said the gaming industry is looking to find ways to hold onto that audience, which he said is much more tech-savvy, values brand loyalty and seeks out gamification. It features a 43″ curved display and sound bar that surrounds the player in the game’s audio effects.īone said casinos his company has worked with have seen an influx of younger, less-experienced slot players recently and that’s been spurred by that group wanting to get out of the house amid the pandemic. That could mean machines with individual signage rather than a sign hanging over a bank of clustered machines or table games or curved displays that make the player feel like they’re enveloped in the game.īone used Scientific Games’ Kascada cabinet as an example, saying the hardware goes a long way to help creating an experience that locks in the player in.
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“I think it’s also kind of amplified the player’s desire for more intimacy and to have a space that is their own where they don’t feel intimidated and they can engage and escape at their own discretion,” he said.īone said that’s spurred companies such as Scientific Games to think about how to communicate that a slot machine will be an intimate “business class”-like experience to customers. Some consumers have gotten used to that, said Rob Bone, vice president of Tables, Utilities and Electronic Table Games for Scientific Games Corporation. The pandemic forced casinos to social distance players at slot machines whether the games were spread out physically or units were turned off to create separation.
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